The more retailers can learn about their shoppers, the more sales and profits they can generate

The use of video surveillance for security has evolved into using video data to inform merchandising and understanding customer behavior. This evolution has been inspired in great part by online shopping, where retailers automatically collect customer data and track buying habits. Retail video analytics solutions offer brick-and-mortar retailers the potential for a similar level of shopper insights as those used by the most sophisticated e-commerce sites.

This white paper outlines the case for video analytics systems in retail environments and presents the requirements for an effective in-store solution. Readers will be able to both make the case for video analytics and understand what to look for in a system.